I help online entrepreneurs understand the psychology behind how people choose to act on information online.
My strategies will help you understand what it takes to get people to read your content, engage with your business, and buy your products and services.
How I Am Different
People could call me many things. I could be called a content strategist, online marketer, persuasion strategist, business coach, or wannabe psychologist. You can assign whatever label helps you best understand what I do.
In simplest terms, I am someone who understands the psychology behind how people notice and act on information they see online. I know how to use that psychology to increase sales for a knowledge based, online entrepreneur.
You are a knowledge based, online entrepreneur if what you sell people is information. This could be coaching services, ebooks, courses, membership sites, and more.
There are a lot of people out there who like to say they do this as well. But here's what's different about me:
- My brand is about value over flash. Everyone online tries to stand out by creating all these unnecessary graphics and color blocking. You'll see from my website and my services that I value a cleaner approach that lets my knowledge shine as opposed to my artwork.
- I will teach you strategies that are timeless. Facebook groups, live streams, and social media are all promotional strategies that are hot right now. I'll show you how to use these tools based on strategies that have worked practically since the beginning of time. That way when these tools are no longer around, you'll have the foundation to adapt to any online environment.
- If I inspire you, its through "ah ha" moments. This website and my signature membership site are not going to directly include inspirational or mindset information. If you do experience inspiration from me, it will be through gaining a moment of clarity. You will be so excited about finally knowing what to do, that you will want to get started right away.
How I Got Here
I honestly traveled the same path many of you did to online business. I saw the opportunities starting my own business had for freedom and additional income and took my chance. I won't mislead you to believe that it was easy however. I spent almost a year trying to find the right business niche and how exactly I wanted my business to look.
Along the way, I encountered a lot of other online entrepreneurs and bloggers who had great information but it was clouded behind a lot of fluff and "flashy" things. And I know why this is done. Because it works to grab people's attention. But you know what?
It only keeps certain audiences. And I knew that once I finally settled on a business niche that I would create a brand for people like me. People who go to other experts for value and want to be able to find that value as easily and as quickly as possible.
I love psychology and I love creating online content. I had used both in my 9-5 gigs, I studied it in college and graduate school, and now I am going to share that knowledge with you here. Just as a disclaimer, I am not a psychologist. But I do know how people's minds work when it comes to the Internet.
Why My Material Works
My material covers the fundamentals for why online marketing and promotion strategies work. Many people don't realize that the best strategies tap into hard wired characteristics of what make us human. So they work just about every time. I am going to share with you those characteristics and how you can leverage them in your online business.
You can often find examples of my material working in yourself. When reading my content, you will go back through your experiences and think, wow that really does work! There is no better proof of content that works than being able to recall a moment when it worked on you.
One More Thing
Some of you may be wondering what I am like personally. And those of you who choose to join my Facebook Group or signature membership site will certainly get an opportunity to know me.
What I can share now is that I am introverted yet confident, smart yet relatable, and serious yet approachable. I enjoy spending time outdoors during the fall for the leaves, the winter holidays for the spirit, and people watching for my own research.
I hope to see you around, so I can learn more about you.